Mr. Baynes is a senior marketing executive with over 30 years’ bluechip experience in the CPG industry, having worked for Nestle, Kraft, Kellogg’s, and Keurig. During his tenure at Kellogg’s as Global Chief Marketing Officer, Mr. Baynes was responsible for the company’s global brand agenda and overseeing the effectiveness of its marketing capability, brand investment and the execution of its consumer agenda. Mr. Baynes brings a wealth of experience in the areas of consumer, portfolio and brand strategy. As a member of the Kellogg’s executive leadership team for over 7 years, Mr. Baynes was involved with and contributed to the overall leadership of the business. Mr. Baynes held senior positions within the Association of National Advertisers (ANA) and as a Board Member on the Ad Council.